Following a seemingly unending year of uncertainty in Canada and around the world, the BWA kicked off 2021 addressing the new age of Disruptive Digital Marketing. Businesses are transforming and modernizing their marketing to meet today’s new digital landscape – and post COVID-19, this is more relevant and important than ever.
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Darrell Keezer, CEO & founder of Candybox Marketing, the 3x Growth 500 company, presented to attendees what this disruptive digital marketing landscape looks like in 2021. Sharing with the group 5 things all businesses can do right now for their digital marketing strategy. He also announced a newly launched initiative offering BWA members a 5-part series workshop on Digital Marketing!
Above: (Above) Darrell Keezer, CEO & Founder of Candybox Marketing, speaking to the group on the rapid acceleration of digital habits in business
Following Keezer’s presentation, the BWA provided another opportunity for wood manufacturers to network with their industry peers with a break out session.
After the networking breakout session, attendees were informed of the changes and amendments to the Provincial Lockdown Framework from the Ontario Government by Edward Snetsinger, from Sherrard Kuzz LLP Employment Lawyers. Following the legal update, some members engaged in the Q&A period addressing what parameters they can operate in with the lockdown in effect.
(Above) Edward Snetsinger, Sherrard Kuzz LLP Employment Lawyers outlining legal update.
To access this event video recording click here to login to the BWA Members-Only!
If you are not a member of the BWA and would like to learn more please contact us with all of your questions and concerns.
Mike Baker
Executive Director
Bluewater Wood Alliance
e: manager@bluewaterwoodalliance.com
p: 226-668-5455
Ryan Tabone
Program Coordinator/Advisor
Bluewater Wood Alliance
e: ryantabone@bluewaterwoodalliance.com
p: 226-808-7585
Tara Davey
Program Administrator
Bluewater Wood Alliance
e: admin@bluewaterwoodalliance.com
p: 519-270-7141
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