September 18, 2019, the BWA hosted its Sales Training Event – An Export Readiness Series in Milton, ON and hosted by the President of Sandler Training Milton, Andrew Wall.
Small & medium size companies may not always have the time and resources to train their sales staff in-house on effective selling techniques and it can be difficult for companies to grow without a solid sales growth strategy.
That’s why the BWA continues to offer an effective and practical sales training event to assist wood manufacturers, service providers and wood product suppliers. It provides techniques and honest approaches to sales, that customers can feel good about as well as the salesperson.
The event addressed where often the struggle of sales occurs in its cycle and reflected on the natural behaviours and tendencies of typical sales interactions. Andrew shared with the group, an effective systematic process to help the prospect and salesperson discussion continue to move forward.