Seven BWA manufacturing members returned to Dubai, UAE to test their solid wood products in a lucrative marketplace!
Two years ago the BWA conducted a study in partnership with Laurier University MBA program to help identify emerging markets for Canadian solid wood products.
One of the regions that emerged in the study was the Dubai and United Arab Emirates region. This is mainly due to their level of growth and demand for wood products and their lack of domestic forestry and manufacturing.
In 2013, the BWA traveled to the Index show with the products of 7 companies. The prospects and contacts made were so promising, that a 2nd trip was deemed necessary to take advantage of the momentum created. NRCan partnered with the BWA to return to the Index show a second time, this time with some new BWA members participating.
Dubai is a very vibrant city experiencing extreme growth, especially with the upcoming Expo 2020, when Dubai will be the host. Between now and 2020, over 100 new hotels will be built!
The BWA booth received a lot of traffic, with heavy interest from designers and architects. The results of the leads are still being developed as we speak!
This year’s BWA participants in the Index 2014 show were: Speke Klein, South Bruce Flooring, West Bros Furniture, Dundalk Leisure Craft, Vokes Furniture, and Nicholson Design, and Stock Wooden Toys.